on how we consume music today

there's suddenly a lot of swirl in the interwebs about illegal downloads. here in denmark, the government has just proposed the very daring step of "dialogue" about it, rather than laws and punishments (quite an odd move for them, as they like to legislate the hell out of everything). they're taking a hit in the press for that. but i also just read this, a response to a young intern from NPR's all songs considered that recently admitted on the NPR blog that she had 11,000 songs in her library but had only ever bought 15 CDs in her life (this is not to say that most of those songs were illegal downloads, she goes on to say).

as someone who has plugged my iPod into someone else's iTunes library and downloaded to my heart's content as well as ripping CDs from the library into my iTunes library, i'm not really one to talk, but i have to say that i find the debate to be quite a lot of whining all around - from both musicians and record companies. while i'm in favor of people being paid for their creativity, what's needed is a radical rethink of the way we consume music. apple has, in many ways, already done that for us, as we've got the devices and despite all of the frustrations and misgivings i have about iTunes, they have actually made it quite easy for us to legally obtain the song we want, at the moment we want it.

i know that the iPod has radically changed my own CD-buying habits. i used to buy 1-2 CDs every week - up until about 2006. now i can't remember the last time i bought one. and i'm sure that both musicians and record companies are legitimately feeling the pinch, as i'm not unique. and perhaps there's a bit of darwinism at play here as well - survival of the fittest. the trichordist piece says that there at 25% fewer professional musicians than there were in 2000. i'm not convinced this is a bad thing and when i listen to the radio, i find myself wishing the number were even higher, as there's still a whole lot of bad music (especially pop music) being made.

i actually think the danish government might not be so far off in their challenge to dialogue - what's needed is a conversation around this topic that results in seriously rethinking the way musicians provide music and the way we consume it. and when they have the conversation, they need to talk to children, because the way they're already consuming music points to the future. despite having iMac, iPad and iPhone, sabin doesn't ask to buy music. she listens on spotify (premium is part of our mobile phone package) or she finds the music she wants to hear on youtube and plays it on her computer in the background while she edits a video or builds a SIMS family.

services like spotify are changing the game and complaints that their payment model isn't good for artists sound like a whole lot of whining to me. my inner capitalist says that the prices will land on what the market will bear - so if musicians want different prices, they'd better change their tune. or come up with a viable alternative. i seriously don't believe that all these creative people can't come up with a creative solution.